Brand System

The marks, colors, type system, and voice that make Nolus, Nolus. Built for the people putting Nolus into decks, sites, posts, and products, and kept in sync with what ships across nolus.io and app.nolus.io

Palette

Colors

Anchored by Nolus Orange and Space Blue, with Action Blue carrying every interaction. Hex values match the design system that ships across nolus.io and app.nolus.io

Nolus Orange

Nolus Orange. Reserved for the mark. Not an accent. Not a link color

--color-icon-brand

Space Blue

Space Blue. The deep surface behind the wordmark. Use it when presence matters

--color-logo

Action

Action Blue

--color-primary-default

Action Blue Hover

--color-primary-hover

Action Blue Active

--color-primary-active

Neutrals

Text Default

--color-typography-default

Text Secondary

--color-typography-secondary

Surface

--color-background-100

Border

--color-border-default

Semantic

Success

--color-typography-success

Warning

--color-warning-100

Error

--color-icon-error

Typography

Garet

Garet runs across every Nolus surface. Light and Regular for body copy, Medium for labels and UI, Bold for headlines and emphasis

Garet pairs geometric structure with humanist warmth. Licensed for Nolus brand use, available in OTF and webfont

Garet · Bold 700
Light200

Margin leverage, built to hold. Not to haunt.

Regular400

Margin leverage, built to hold. Not to haunt.

Medium500

Margin leverage, built to hold. Not to haunt.

Bold700

Margin leverage, built to hold. Not to haunt.

Voice

Nolus Sounds

Direct, plain-spoken, never hyped. The descriptors are the tells. The pairs are the proof

Nolus speaks like a trader who has been through it. Direct, technically grounded, never hyped. We talk about real mechanics in plain language because traders don't need spin, they need clarity on what happens when the market moves against them. The voice is confident without being cocky, opinionated without being smug, and specific where most DeFi copy stays vague. Plain-spoken, asset-backed, on the record.

Nolus's Voice IS

  • Direct
  • Trader-native
  • Specific
  • Honest
  • Opinionated
  • Grounded
  • Transparent
  • Calm
  • Experienced
  • Plain-spoken
  • Helpful
  • Prepared

Nolus's Voice Is NOT

  • Hyped
  • Sanitized
  • Vague
  • Overpromising
  • Predictive
  • Cocky
  • Pedantic
  • Salesy
  • Sugarcoated
  • Mysterious
  • Falsified
  • Competitive
  • Nolus Says: Margin leverage, built to holdNolus Does NOT Say: The next big thing in DeFi
  • Nolus Says: Borrowing costs are fixed from the startNolus Does NOT Say: Lock in guaranteed yield
  • Nolus Says: Partial liquidations sell only what's needed to restore a healthy positionNolus Does NOT Say: Never get liquidated again
  • Nolus Says: Every position holds the real asset, not synthetic exposureNolus Does NOT Say: Synthetic exposure, done better
  • Nolus Says: Up to 5x leverage with fixed ratesNolus Does NOT Say: Maximum upside, minimum downside
  • Nolus Says: Built to keep you in play, not get wiped at the first sign of volatilityNolus Does NOT Say: The safest place to trade
  • Nolus Says: Read the docs. Query the chain.Nolus Does NOT Say: Trust us, we've got it covered
  • Nolus Says: Meet the people building NolusNolus Does NOT Say: The geniuses behind Nolus
  • Nolus Says: What's new on Nolus this weekNolus Does NOT Say: Something disruptive is coming
  • Nolus Says: Nolus, built to hold, not to hauntNolus Does NOT Say: Welcome to the future of finance