Brand System

The marks, colors, type system, and voice that make Nolus, Nolus. Built for the people putting Nolus into decks, sites, posts, and products, and kept in sync with what ships across nolus.io and app.nolus.io.

Palette

Colors

Anchored by Nolus Orange and Space Blue, with Action Blue carrying every interaction. Hex values match the design system that ships across nolus.io and app.nolus.io.

Nolus Orange

Nolus Orange. Reserved for the mark. Not an accent. Not a link color.

--color-icon-brand

Space Blue

Space Blue. The deep surface behind the wordmark. Use it when presence matters.

--color-logo

Action

Action Blue

--color-primary-default

Action Blue Hover

--color-primary-hover

Action Blue Active

--color-primary-active

Neutrals

Text Default

--color-typography-default

Text Secondary

--color-typography-secondary

Surface

--color-background-100

Border

--color-border-default

Semantic

Success

--color-typography-success

Warning

--color-warning-100

Error

--color-icon-error

Typography

Garet

Garet runs across every Nolus surface. Light and Regular for body copy, Medium for labels and UI, Bold for headlines and emphasis.

Garet pairs geometric structure with humanist warmth. Licensed for Nolus brand use, available in OTF and webfont.

Aa Garet · Bold 600

0 1 2 3 4 5 6 7 8 9

& · ? ! @ # $ % * + —

Light300

Margin leverage, built to hold. Not to haunt.

Regular400

Margin leverage, built to hold. Not to haunt.

Medium500

Margin leverage, built to hold. Not to haunt.

Bold600

Margin leverage, built to hold. Not to haunt.

Voice

How Nolus Sounds

Direct, plain-spoken, never hyped. The descriptors are the tells. The pairs are the proof.

Nolus speaks like a trader who has been through it. Direct, technically grounded, never hyped. We talk about real mechanics in plain language because traders don't need spin, they need clarity on what happens when the market moves against them. The voice is confident without being cocky, opinionated without being smug, and specific where most DeFi copy stays vague. Plain-spoken, asset-backed, on the record.

Nolus's Voice IS

  • Direct
  • Trader-native
  • Specific
  • Honest
  • Opinionated
  • Grounded
  • Transparent
  • Calm
  • Experienced
  • Plain-spoken
  • Helpful
  • Prepared

Nolus's Voice Is NOT

  • Hyped
  • Sanitized
  • Vague
  • Overpromising
  • Predictive
  • Cocky
  • Pedantic
  • Salesy
  • Sugarcoated
  • Mysterious
  • Falsified
  • Competitive

Nolus Says

Nolus Does NOT Say

  • Margin leverage, built to hold

    The next big thing in DeFi

  • Borrowing costs are fixed from the start

    Lock in guaranteed yield

  • Partial liquidations sell only what's needed to restore a healthy position

    Never get liquidated again

  • Every position holds the real asset, not synthetic exposure

    Synthetic exposure, done better

  • Up to 2.5x leverage with fixed rates

    Maximum upside, minimum downside

  • Built to keep you in play, not get wiped at the first sign of volatility

    The safest place to trade

  • Read the docs. Query the chain.

    Trust us, we've got it covered

  • Meet the people building Nolus

    The geniuses behind Nolus

  • What's new on Nolus this week

    Something disruptive is coming

  • Nolus, built to hold, not to haunt

    Welcome to the future of finance